The new platform is the latest initiative under Lupin’s long running umbrella programme, Joint Airways Initiative (JAI), for patients suffering from respiratory ailments.
Lupin has launched its digital asthma educator platform. The platform guides asthma patients on the correct technique of using inhalers, the company said in a regulatory filing.
Lupin said, according to estimates, India has nearly 35 million people living with asthma, including children.
While there is no cure for asthma, it is manageable with proper treatment, vigilance, drug adherence and regular medical checks, thus enabling patients to lead a normal life, the company added.
Rajeev Sibal, President – India Region Formulations, Lupin said, “Studies indicate that nearly 90 per cent of patients don’t use their inhalers correctly. This can have multiple implications such as developing uncontrolled symptoms, a higher rate of asthma attacks or even flare-ups. We believe this platform would assist healthcare professionals in significantly helping their patients understand correct inhalation technique and better manage their ailment.”
Lupin said it will undertake a pan India integrated marketing campaign including social media and radio channels.